About us

PS of Sweden started in 2011 with a goal in mind: to produce anatomical bridles that make a real difference. Our strong drive to create high-quality equipment enabled us to introduce our first anatomical bridle in 2013. Since then, we have developed over 30 revolutionary models that have proven to provide the horse with ultimate comfort. At PS of Sweden, we believe in challenging current norms and looking at product design with fresh eyes. We are constantly exploring new ways to improve our products and ask ourselves: how can we make an excellent product even better? Driven by our passion for the sport and our desire for all riders to experience the difference that truly great equipment makes, we continue to dedicate ourselves to designing innovative new products.

While our initial goal was to become the leading brand for anatomical bridles, we did not stop there. We also aimed to develop other anatomical horse equipment, as well as high-quality clothing that combines style, comfort, and durability for riders. Successfully achieving this, we remain committed to creating new trends and driving the development of horse and rider equipment forward. PS of Sweden strives to offer riders worldwide the best equipment on the market, and we are proud that our products are chosen by leading professional riders. If you are a rider seeking high-quality equipment that makes a real difference, you need look no further.